Endure America
100 Miles. 24 Hours. One Life-Saving Mission.
A Fire Lieutenant is pushing the limits of human endurance — competing in an Ironman 70.3, a Full Ironman, and a 100-mile ultramarathon — to raise awareness and funds to place life-saving AEDs in communities across America.
Every Minute Costs Lives
Survival chances decrease by 7–10% for every minute without defibrillation. The numbers below are not statistics — they are neighbors, parents, and community members who could be saved with immediate access to an AED.
Sudden cardiac arrest strikes without warning — in homes, parks, schools, and workplaces.
— NCBI, 2018The national out-of-hospital cardiac arrest survival rate without rapid defibrillation.
— American Red Cross, 2024Survival rate when an AED is used within 2 minutes of cardiac arrest.
— CDC Public Access DefibrillationThe estimated number of AEDs required to provide sufficient community coverage in the U.S.
— Readiness Systems"Only 3.2 million AEDs exist in public spaces across America. We need 30 million. Every AED placed is a life that can be saved."
Lt. Keenan Martin · Founder, Endure America
Beyond the Firehouse
My name is Keenan Martin — Fire Lieutenant and Paramedic with the New Bedford Fire Department, husband, and father of two. Outside the firehouse, I am the co-owner of GMEC-EMT, a first aid and CPR education company that trains over 10,000 people annually. Saving lives is not just my job — it is the foundation of everything I do.
As a Lieutenant and paramedic, I have responded to cardiac arrests and witnessed the devastating difference that seconds make. I have seen lives saved because an AED was nearby — and lives lost because one wasn't. That gap is unacceptable, and it is one we have the power to close.
Endure America is my answer. By taking on three of endurance sport's most demanding challenges — an Ironman 70.3, a Full Ironman, and a 100-mile ultramarathon — I am using every mile as a platform to raise awareness and funds to place AEDs where they are needed most.
The pinnacle event in April 2027 will attempt something extraordinary: 100 miles in under 24 hours. All this to prove that the same relentless commitment I bring to saving lives on the job and in the classroom can be channeled into saving lives in our communities.
"Every mile we run is one mile closer to placing an AED that could save someone you love."
Three Races. One Mission.
Each event builds the narrative, grows the audience, and brings us closer to the pinnacle challenge — 100 miles in under 24 hours.
Ironman 70.3
Half Iron Triathlon
The opening chapter of the Endure America campaign. A 70.3-mile triathlon — 1.2-mile swim, 56-mile bike, 13.1-mile run — marks the beginning of a year-long journey toward the pinnacle event.
Full Ironman Florida
Full Iron Triathlon
The full Ironman distance — 2.4-mile swim, 112-mile bike, 26.2-mile run. Competing in Panama City Beach, Florida, this race builds the endurance base and media momentum leading into the final challenge.
100-Mile Ultramarathon - Zion National Park
The Pinnacle Event
The defining challenge. A Fire Lieutenant attempts 100 miles in under 24 hours — pushing the absolute limits of human endurance to drive home the message: if a first responder can run 100 miles for your community, you can help place an AED in it.
Team Endure America
This mission is bigger than one person. These are the firefighters, paramedics, and first responders who have answered the call — each carrying their own reason to run, their own story of why AEDs save lives.
Timothy Mattos
Firefighter
New Bedford Fire Department — Ladder Company 4
Six months ago, Timothy Mattos — a firefighter with New Bedford's Ladder Company 4 — suffered a heart attack. He knows firsthand what it means to need emergency cardiac care, and he knows what it means when that care arrives in time. Now, Timothy is channeling that experience into action: pledging to run 50 miles at the same race site as Lt. Keenan Martin in April 2027. His mission is personal. His commitment is absolute.
Join the Mission
Are you a firefighter, paramedic, or first responder who wants to run for a cause greater than yourself? We are building a team of first responders committed to placing AEDs in communities across America. Your story matters.
Get in TouchJoin the Mission
Every sponsorship tier directly funds the purchase and placement of AEDs in communities. Your brand becomes part of a story that saves lives.
Brand Alignment
Associate with health, resilience, and the trusted image of first responders.
Tangible Impact
Your dollars directly fund AED units — measurable, named, community-placed.
Extensive Reach
Local and national media, social campaigns, and major endurance event exposure.
Mile Sponsor
Own a Mile
Contributes toward one AED
- Sponsor a specific mile of the 100-mile ultramarathon or Ironman events
- Shoutout on social media during training
- Post-race recognition on website
- Name on plaque above sponsored AED
Community Supporter
Stand With Us
Funds 1/4 of an AED unit
- Logo placement on Endure America website
- Dedicated social media post
- Inclusion in monthly newsletter
- All Mile Sponsor benefits
Life Saver Sponsor
Fund a Life-Saving Device
Funds one complete AED unit
- Funds the purchase of one full AED unit
- Logo on athlete's training gear
- Press release mention at AED placement
- Named AED placement in community
- All Community Supporter benefits
Endurance Partner
Go the Distance
Funds multiple AED units
- Funds multiple AED units
- Prominent logo on race-day apparel (all 3 events)
- Dedicated media mentions & press releases
- Present an AED to a community organization
- All Life Saver Sponsor benefits
Title Sponsor
Lead the Mission
Maximum community impact
- "Endure America presented by [Your Company]" naming rights
- Premium logo on all gear, website & materials
- Featured in all media pitches & interviews
- Fund multiple AED placements and dedicated recognition on plaque
- Keynote opportunity at AED placement ceremony
- All Endurance Partner benefits
Community Supporter
Choose Your Amount · Min $10
Every dollar directly funds AED placements in communities across America. Give what you can — no amount is too small to make a difference.
- Your name recognized on the Endure America website
- Supporting AED placement in communities across America
- Part of the Endure America mission
Endure America Foundation is currently in formation and pending 501(c)(3) approval. Contributions made at this time are not tax-deductible.
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Looking for a custom partnership? We offer flexible options tailored to your organization's goals and budget.
Sponsors & Partners
These organizations believe in the mission — placing life-saving AEDs in communities across America.
GMEC-EMT Safety Division
BECOME A SPONSOR
Join these partners in placing AEDs across America.
The Story
Endure America is a ready-made media story — a first responders using extreme endurance to address a critical public health gap. Here are the angles.
Suggested Headline
Fire Lieutenant Runs 100 Miles in Under 24 Hours to Place Life-Saving AEDs in Communities
The Human Story
A Fire Lieutenant — whose career is built on saving lives — takes that mission beyond the firehouse. A 'local hero goes above and beyond' story that resonates with community-focused media.
Personal sacrifice meets public purpose.
The Public Health Crisis
350,000 Americans die from sudden cardiac arrest each year. With only 3.2 million AEDs available against a need of 30 million, this is an urgent, underreported public health story.
The numbers are staggering — and media-ready.
The Pinnacle Narrative
A first responder attempting 100 miles in under 24 hours is an extraordinary physical feat. The purpose behind it makes it irresistible to sports, health, and community media.
"Fire Lieutenant attempts 100 miles for your community."
Interview Opportunities
The Founder
The Fire Lieutenant on the physical training regimen, the emotional drive behind the mission, and what it means to serve beyond the badge.
Medical Experts
Emergency medicine physicians, Midlevel practitioners, nurses and other healthcare professionals on the critical importance of rapid defibrillation and the AED shortage in American communities.
Survivors
Stories of sudden cardiac arrest survivors whose lives were saved by public access AEDs — the human face of the mission.
Recommended Media Outlets
Ready to Partner?
Whether you're a potential sponsor, a journalist, or someone who wants to support the mission — we want to hear from you.
Contact Information
Response Time
We respond to all sponsorship and media inquiries within 48 hours.
"Your partnership doesn't just support a race — it places a device that could save a life in your community."